50 Trends Mobileyouth.org – Part 1 Social Innovation

50 Innovation Trends from Mobile Youth

A nice presentation from Graham Brown and the crew at Mobileyouth.org highlighting some of the key trends which will impact youth marketers moving forward.

Nothing amazingly new here, but the deck does highlight the ever growing importance of ‘youthsourcing’ or social driven innovation. This is very much built on one of my key youth marketing pillars  around ‘treating youth as partners in production, not the destination point for your ideas’.

Brands need to stop thinking of youth as ‘targets’ with a bullseye on their back, but rather treat them as ‘collaborators’ in the quest to help them co-create amazing ideas and brands