Aussie kids go to World Cup 2010 as Player Escorts thanks to Macca’s

This is the TVC from the little Player Escort program we recently created for Macca’s. Basically 11 Aussie kids around Australia were selected for being ‘good sports’. Their prize, a trip to South Africa to walk on the pitch with the Socceroos for their 2nd match against Ghana as official Player Escorts (you know, those cute kids who hold the players hands as the go onto the field).

As part of the entry mechanic to select the winning kid, theys had to create a comic stickerbook  telling a story of how they were a ‘good sport. They had to create their avatar and put together a simple story.

Stickerbook competition

The campaign’s gone gangbusters, we got over 1200 great entries from kids all over Australia and loads of press coverage.

Here’s a few of the winning stickerbook entries the kids created online..remember these kids were aged 4-8.

Sebastians stickerbook entry

Aidan's winning stickerbook entry

We had a great media integration with Channel 9 as one of the competition winners, Harry got to be a junior reporter on the Today program and interview Graham Arnold before the Socceroos left for Germany in late May. Harry’s interview here.

Here are some pics of the kids leaving Sydney Airport this morning en route to Jo’burg.

Aussie player escorts getting ready to leave Sydney for South Africa

Nike ‘Future’ vs Adidas ‘Fast’

World Cup fever is amongst us. Everyone has bveen eagerly anticipating what Nike and Adidas have in store. Nike at least has a big idea in ‘Write the future’, although in my opinion it feels over produced and doesnt inspire me at all. Having said that you can watch it 20x and always find something new to engage with.  Nike has also really utilised their Nike Football facebook fan pages well to help seed this piece of content.

Adidas, well it’s a fail in my eyes, it’s clear their budgets have been significantly cut, however it seems their need for big ideas has been cut too. What’s happened to those brilliant ideas 180 used to punch out 3-4 years ago.

What I’m really excited about is Nike’s  ‘The Chance’ idea where they give young players the chance to trial for the EPL.