Smart gets #urbanyouth with #FourTwo skateboarder content

A piece of content I wish I’d created. Great piece of youth marketing by Smart, for their FourTwo. Awesome inspiring use of skateboarders Kilian Martin and Alfredo Urbon to get urban Gen Y’ers to desire their wheels. Simple message, powerfully delivered & totally shareable. Goes to show you don’t need to bombard with features to engage. Thanks to my old colleague @aj_lockhart for the shout.