Nokia Push Burton – a collaboration to make Nokia cool again

Yes I’ve said it. If Nokia nails the Nokia Push Burton project, they will officially be cool again.

I absolutely love this idea.

Nokia are collaborating with snowboard brand Burton to help redefine snowboarding forever. This is a perfect example of a technology brand providing real utility and doing it in a culturally interesting way.

Nokia by itself has never really been cool, lets be honest. But when they collaborate with a brand like Burton and provide the tech genius to ‘turn the world’s mountains into playgrounds’ then they really elevate in status & get instant cred.

Nokia’s “Push” technology was originally mashed with skateboards, but now they’re mixing gaming & reality with the data that you generate boarding any mountain in the world.

The bigger your tricks, the faster you go, the crazier the turns, the more points you score. And it’s all connected through your board and synced with your social life in real time, while logging your entire mountain experience online.

This is the first idea from Nokia in while that has got me really excited. Well done guys.


6th Sense Wearable technology- the future of social interaction

This is amazing. 6th Sense wearable technology was introduced to the world at TED in Early 09 and will completely revolutionise how we all interact with information around us. It’s from MIT’s Media Lab of course. This first brand to bring this technology to Australia will own the market. Think Minority Report but in the real world. It’s technology which allows you to seamlessly interact with all the information you come across via your hands and simple gestures. And it will be available for $350 US. This technology will be the must have technology for youth over the next 5 years. Youth will upload their images and videos to all the social media platforms and be able to share their creativity with the friends in real time. It also will completely revolutionise how young people interact with products at shelf, being able to access the ‘backstory’ to any product or thing in real time to help their decision making. If I was Sony, Nokia, Samsung etc, I’d be shitting myself. This technology is amazing.