Nike Football + Team edition ipad app – taking brand utility to the next level

Another example of the great utility Nike Football are providing to footballers across the world. As they say ‘we don’t do advertising, we do cool stuff’. The Nike Football + Team Edition is an ipad training app for coaches/players to improve their football skills. On the ipad, you can view drills, instructions, challenges, create custom programs from some of the world’s best teams. No doubt the 2.0 version will have more of a social component, but this is a great starting point. It has amazing interactivity and leverages the viewing power of the ipad brilliantly.  It’s is an example of how the best brands are creating marketing in their products as opposed to just marketing products. Awesome effort guys.