Adidas Originals does Augmented Reality Shoe

Adidas Originals recently launched an AR game using their footwear. It’s really cool and is a sign of things to come for brands in 2010, using AR technologies to blur the lines between mixed realities. The idea isn’t that social, nevertheless, they’ve got some cool utility  as you can redeem reward points for shoes for participating in the game. Not as cool as Nike’s True City AR app, but I’m gonna get a pair to try it out.