Christchurch Reimagined campaign – ‘Bob Thinks Big’ #chch

Video

Really proud to see the launch of our Christchurch Reimagined campaign to get Australians travelling back to Christchurch, NZ, post Earthquake

Check out the 3 episodes of Mayor Bob Parker making a shout out to his Aussie cousins.

 

Nice to see Channel 7 news in Australia pick up the story as well.

This is supported by our ‘Discovery Stream’, click here to check it out.  In a bid to get them back to the city, Christchurch needed to replace the images of devastation, with images of the beautiful, ever-evolving city that it now is. The Discovery Stream provides Christchurch with an ongoing digital platform that crowd-sources and broadcasts the city’s tourism experience in real-time. Using #ChCh tagged uploads from Twitter, Instagram and Facebook, it provides potential tourists with a window into the city.

 

adidas supersounds: music meets rugby

Just in time for todays 2012 Super Rugby kicks off, we’ve just launched our latest campaign for Adidas’ sponsorship of the five Kiwi franchises.

In 2012, Super Rugby in New Zealand is ALL SUPERCHARGED.

We’re launching a nice little idea called SUPERSOUNDS to kick things off (pardon the pun 🙂

It’s based on the insight that music plays a big role in getting the players supercharged for their games.

Ever wondered what some of rugby’s best players listen to on their playlist to get themselves supercharged before a game?

Well, we found out. Over  5 weeks, we’re bringing Israel Dagg (Crusaders), Ali Williams (Blues), Jimmy Cowan (Highlanders), Victor Vito (Hurricanes), Richard Kahui (Chiefs) pregame playlists to life.

If you’re in NZ you can download the tracks for free, otherwise you can just stream them live.

Check out the site here