A speech I gave last year at a digital conference here in Sydney on who is Generation C. This is Part 1 where I cover off who these digital natives are and their relationships with brands and each others. Part 2 will of the presentation which I’ll post shortly was about how to create conversation and tribal ideas with Gen C. Stay tuned.
Last week I was involved in a radio in terview with Simon Canning (marketing/media writer from The Australian) and Nick Love, CEO of Myspace Australia talking about what Gen Y want from social networks and the reinvention of Myspace.
You can listen to the interview here
Do you like the chase? If you’re always up for that last minute party, welcome to our world.
We’ve just launched Telstra ‘Party Catchers’ our second idea (off the back of Cabbieoke) aimed at engaging 20’somethings here in Australia. 2 parties, 2 cities, 90 free tickets to be given away by human ticket machines. All you have to do is use your mobile to chase down tickets via our partycatchers.mobi app.
We’ve recruited 30 kids from Sydney and 30 from Melbourne to be the human ticket machines and they’re doing a city swap for the VIP party weekend of their lives. But the interesting bit is that each of those 30 peeps travelling around on May 1 has three tickets to give away to an amazing party that Saturday night in repsective cities of Sydney and Melbourne.
In Sydney, Los Valentinos, Matt Van Shie and a major international act will be playing. In Melbourne Miami Horro, Space Invadas and Snob Scrilla will be playing.
Check out the facebook fan page and partycatchers.mobi on your mobile phone for when the ‘chase’ goes live.