Converse Domaination – cultural relevance using Google adwords

http://vimeo.com/8254341

This is the first really interesting use of Google Adwords by a youth brand I’ve seen. Converse created Domaination a peer to peer branding campaign using Google Adwords. It’s all about riding the stream of hyper cultural youth events and being there for the audience and starting conversations. Check out thisistheindexpage.com  for shortcuts to all their little conversation starters. Very cool. It’s about Converse creating broader cultural conversations and the brand remaining relevant to American teens by being useful and entertaining.  Well done Converse.