Insights into Gen Y: We all want to be young

Came across this cool video by Brazilian research agency Box 1824 on Millenials/Gen Y. It’s a 9minute long mood video which talks through how youth culture has evolved from Baby Boomers being ‘liberated youth’, Gen X’ers being ‘competitive youth’ to Gen Y being ‘global youth’.

It was great to see the video cover several key topics i’ve been talking about for a while.

See my post here on ‘I share therefore I am‘ which talks to the point of youth today having to choose the right filters to organise all the content in their world.

Gen Y are the CHANGE generation and are empowered by their collective conscience to make a difference.

The other major point was around Gen Y living PLURAL lives and the fact it’s cool to be multidimensional. I’ve spoken about this theme alot in my posts on Gen C being CHAMELEONS and their splintered personas driving their self expression.

Well done to the guys at Box 1824 for creating a great mood video.

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Generation C thrive on Social Expression

I was recently quoted as part of a Myspace survey done on how different generations interact with social media.  The press coverage  was  here and here

This is the article which ran in The Age on the 26th June 2010

BABY boomers are better online networkers than their Generation X counterparts, a poll of Australian MySpace users has revealed.

Often thought to be flailing in a world of 21st-century networking, Baby Boomers, aged 46 to 64, boast more online friends than the average Gen X (31 to 45), the survey of about 1½ million people revealed.

The results were formulated using self-expressed data taken from the MySpace accounts of users across the country. But it comes as no surprise to youth strategist Dan Pankraz, who says it reflects a broader cultural trend that he terms ”the rise and rise of Generation C or The Connected Collective”.

// ”Unlike Gen Y (14 to 30) or Gen X, Generation C are not an age cohort but a collective mindset of digital natives,” Mr Pankraz said in a statement.

”Gen C-ers of all ages, whether they are 14 or 41, share a need for social expression, and social media has turbo-charged their ability to express themselves in real time.”