Step Inside the Circuit: with Lewis and Jenson

Our latest work for global client Johnnie Walker’s sponsorship of the Vodafone McLaren F1 team.  ‘Step Inside the Circuit’ is a branded content platform following Lewis and Hamilton as they give us a glimpse into the amazing world of F1 and the rockstar lifestyle attached. What I’m really proud of is the fact that we release this content within 24hrs of the actual race – ensuring it’s contextually relevant and exciting. Well done Grant Hunter, Paul Gage and team at Iris Worldwide, Singapore. Onwards and upwards

Red Bull Racing App – it’s about utility not just play factor

Seems every man and his dog has an app these days, I’d say 90% of them are useless and provide no genuine utility (big call I know). My Red Bull fanatic mate Q, just sent me a link to the ‘There’s no app for that’ campaign just launched for Red Bull Racing new iphone application. For racing fans it provides genuine social utility around the Red Bull Racing team and the F1 races coming up. Ultra cool. This ad promoting it is a bit lame, but the app is cool.