Creating Tribal Ideas for Generation C – my Nokia World presentation

Creating Tribal Ideas for Generation C

Here’s the presentation I gave last week in Stuttgart Germany at Nokia World. They asked me to come and present on how brands are using social media to connect with youth. I spoke mainly about the many different dimensions of Generation C and how social media is shaping their self identity. I also spoke about the key principals brand behaviours you need to adopt when tryign to create a tribal idea – an idea which sparks a rapid mobilisaiton of youth. Click through to slideshare and check the ‘notes pages’ for all my speaker notes which explain some of the points if the images aren’t clear. Had a great time at Nokia World and will be blogging on it this week.

Feedback welcome 🙂