I’m really proud to say that our Telstra Sushi Plane content has gone live. It’s great to see the effort by our team here at DDB Sydney come to fruition.
We sent 14 young Aussies to the home of pop culture Tokyo to take part in a reality game adventure which mashed the latest technology with crazy Japanese culture. All in a bid to create a live ‘test environment’ for the exclusive HTC smartphone’s on Telstra’s Next G network, showcasing real people engaging with technology in a crazy environment.
You can follow the story here.
The guys and gals qualified for a seat on Sushi Plane by winning the ‘Manga Me’ (create your own Japanese superhero avatar) Facebook competition back in June/July.
The lucky 14 were paired up into 7 teams to compete in the Sushi Plane challenge in Tokyo – think Japanese gameshow techified.
The entire experience was powered by the fantastic HTC Desire phones and Telstra’s Next G technology. It was all about creating an immersive experience for these lucky 14 and capturing the content from the live gaming adventure.
The teams competed in three challenges as well as several Augmented Reality Bonus challenges to see who’d be crowned Sushi Plane champion.The three challenges were:
This is a short video introducing the Sushi Planers
Check out the Sushi Plane content here
Thanks also to SET Japan, Naked Sydney, Mango for collaborating with us on this project.