Paradox of connectedness: the sad state of Gen C holiday experiences

Gen Y bali holiday I’ve blogged alot over the years about Generation C – the ‘Connected Generation’ and their need to be constantly connected to their friends, sharing content with the world. But this pic, which popped up on my newsfeed this morning, just blew me away. Here’s a handful of cool, educated late 20 somethings from Australia, NYC and London all gathering in Bali for a wedding, yet they’re completely engrossed in their screens when you’d think they’d be engrossed in conversation.

Gen C crave experiences over material goods. We know this. They crave connection. We know this. They crave sharing their world to show off and belong. We know this. Showing that you’re always connected (even on holidays with your closest mates eating brekky) on Facebook is now a badge. New to me.

This pic is very symbolic of Gen C and the paradox of connectedness.  These friends, who likely haven’t seen each other for a while seem more disconnected than connected in the physical sense. The impact of screens on our youth is being studied by people  much more intelligent than me, but it doesn’t take a genius to figure out that our screens are having a profound impact on our interpersonal skills. The Gen C mantra of ‘I share, therefore I am’ has completely taken over.

What happened to holidays where you just talk to people, chill and catch up?

Look, I’m not on this holiday and I’m sure they’ve all had an amazing time catching up, sharing stories about their lives etc, but the fact that they’re all compelled to start their day ‘together’ by uploading to Instagram, Facebook and check emails is really a sad state of affairs for this generation. If ever a ‘digital detox diet’ was in need, it’s for these cool cats 🙂 Chill out. Unplug. Talk to each other. Live in the moment. Ban wi-fi at resorts 😉

Generation C- A look into their world


I wrote this deck late last year, my first presentation exploring the world of Generation C and how they’re different. In subsequent presentations I’ve spoken a lot about Gen C being the ‘connected collective’, whereas this presentation gives more of a quick overview of what this community of digital natives are into and some tips for marketers looking to engage them. These guys and girls are digital storytellers who use social media to express themselves and demonstrate their belonging to a community.