What friends will do for a free Coke

Coca Cola have taken their interactive vending machine idea to a new level, quite literally. Building on the brands strategy of turning their most famous touchpoint, a vending machine into an interactive and social content producer, they’ve created the Friendship Machine. Cute little idea to show what friends will do to get a free Coke.

Another example of how a simple social idea can surprise and delight, which for Coke, is a key part of their brand strategy.