Generation C- A look into their world


I wrote this deck late last year, my first presentation exploring the world of Generation C and how they’re different. In subsequent presentations I’ve spoken a lot about Gen C being the ‘connected collective’, whereas this presentation gives more of a quick overview of what this community of digital natives are into and some tips for marketers looking to engage them. These guys and girls are digital storytellers who use social media to express themselves and demonstrate their belonging to a community.