Adidas 2012 Olympics anthem for British youth #takethestage

Awesome anthem for British youth in the lead up to the London 2012 Olympics by Adidas. Captures the spirit of British youth perfectly and the Adidas values of authenticity and  energy. I have to disclose that although my agency Iris Worldwide didn’t do this work, Adidas are a client I work on, so I am a little biased 🙂 Well done Adidas and Sid Lee.

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