Parrot Carrot Safari – combining education and interaction via AR

Great example of a early childhood learning and fun  interaction via a childrens book using technology to enhance the education experience. We all know kids love chasing things, and the Parrot Carrot Safari taps into that behaviour whilst also helping kids to learn along the way.

The Parrot Carrot Safari, is a cute little  digital amplification to a new Aussie kids book by an old colleague of mine, Jol Temple (well done mate !!). It’s an Augmented Reality iPhone app that lets kids interact and augment the books content

The Parrot Carrot Safari app lets kids find  animals which have been ‘let loose’ from the physical book through the binoculars of the Augmented Reality iPhone App. Kids can then search for the animals around their rooms trying to  catch and release all the virtual animals from the book. I think this is a great example of how education and technology can intersect to provide kids both a fun and interactive experience. I’m going to get my little nephew Hudson playing this next year once he’s old enough.


New Balance Urban Dash app

Yay, finally an urban sports app that’s not from Nike or Adidas. Well done New Balance for the urban dash app/idea to promote  the new NYC flagship store.  Chase virtual batons around NYC but the cool part is that people can steal your baton if they get close to you, adding an extrsa layer of gameplay, sociability to the idea.  Tres cool. And Ii love the fact the prize is a GOLD baton worth $20k, very appropos given the economic climate right now.

Adidas Originals does Augmented Reality Shoe

Adidas Originals recently launched an AR game using their footwear. It’s really cool and is a sign of things to come for brands in 2010, using AR technologies to blur the lines between mixed realities. The idea isn’t that social, nevertheless, they’ve got some cool utility  as you can redeem reward points for shoes for participating in the game. Not as cool as Nike’s True City AR app, but I’m gonna get a pair to try it out.

Augmented (Hyper) Reality gone nuts


Is this the future of Augmented Reality? Gees, I hope not… Great video created byKeiichi Matsuda on where augmented reality could go… a completely immersive life where the real and digital words are completely overlayed.  I like the use of space to manage all social connections and messages, but the in home usage freaks me out. A better life, or an overcrowded irritation?

Red Bulletin uses Augmented Reality for ultimate brand utility

This is cool, found it on the CREAM blog.  Most Augmented Reality apps out there are for pure entertainment sake, which is fine, but it’s great when a brand actually uses the technology to deliver value to the users experience with that brand. Red Bull, as always, have nailed it and potentially will redefine the magazine experience. Hot off the digital press,  Red Bull has just launched PRINT 2.0 using AR to take the interactivity with its Red Bulletin magazine to the next level. Actions sports activities now come to life literally off the page. The world of Red Bull gets better all the time, and I know my buddy Q will be loving this, as he gets the Red Bulletin shipped into Australia.

Mobile Media and Communications in 2020

An interesting (albeit a little monotone) video on the future of mobile media and communications. It’s part of the think tank. I definiteyl agree that ‘mixed reality’ will be a major force for how young people interact with their mobiles. The online/offline fusion is already happening and it won’t be too long before augmented reality and holograms become a new way for young people to interact with each other..creating constant ‘virtual clouds’.  In 2018 when the ‘digital natives’ hit the workforce and all mobile media has instant translation between languages, we’re going to see youth in developing countries have a far greater role in influencing global youth culture and trends, as opposed to trends always coming out of the US or Europe or Asia.