Experimentation is the New Engagement – Speech at AIMIA Gen Y conference

Speech I gave 18months ago (have only now decided to upload it) at AIMIA (Australian Interactive Media Industry Association) conference on Gen Y. I speak about the dimensions of Gen C and how brands need to experiment with popular culture and involve youth in the brand narrative if they want to engage. The examples are a little outdated (apologies) but hopefully there are still some relevant learnings even though this presentation was delivered well over a year ago.

Presenting at Australian Interactive Media Industry Association

Am presenting tomorrow at AIMIA’s ‘Getting Inside Gen Y’ conference in Sydney. My presentation topic is ‘Experimentation is the new Engagement’ , so I’m gonna talk about brands needing to create social experiments, be agile, bounce off popular culture to keep Gen Y constant guessing and connecting with each other. I’m presenting after Jy Smith, Julian Cole and Em Copeland so some real social media and pop culture experts down here in OZ. Hopefully I can also bring some fresh insights. Will upload my presentation tomorrow. Cheers.

Experimentation is the new engagement – the Funtheory by VW

I’m presenting next week at AIMIA on ‘Experimentation is the new Engagement’ . I’m going to talk about the fact that the future of youth marketing is about creating social experiments with youth, letting them play with ideas, create their own story, help them connect with other members of the tribe. Just found this awesome idea out of VW Sweden called ‘The Fun Theory’. It’s basic psychology brought to life, if you make something mundane ‘fun’, more people will do it. This idea is about making something fun will get people to change their behavious for the better. I love its simplicity and playfulness.  It’s about DOING STUFF for people and in this instance it’s about their curiosity to engage with a fun meme.

To keep fans of these experiments intrigued and  tuned in for the 3rd experiment they have released behind the scene footage of the mechanics involved in developing turning a bottle recycling center into an arcade game