Adidas NEO collab with Justin Bieber:: #FindmyGoldShoes contest

Proud of this little participation program our team put together for Adidas’ new teen fashion label NEO and their collaboration with Justin Bieber. If you’re a Belieber, then you’re gonna go nuts over the ‘Find my Gold SHoes’ contest here that’s live on Facebook. Big ups to Adi team at Iris Worldwide.

Parrot Carrot Safari – combining education and interaction via AR

Great example of a early childhood learning and fun  interaction via a childrens book using technology to enhance the education experience. We all know kids love chasing things, and the Parrot Carrot Safari taps into that behaviour whilst also helping kids to learn along the way.

The Parrot Carrot Safari, is a cute little  digital amplification to a new Aussie kids book by an old colleague of mine, Jol Temple (well done mate !!). It’s an Augmented Reality iPhone app that lets kids interact and augment the books content

The Parrot Carrot Safari app lets kids find  animals which have been ‘let loose’ from the physical book through the binoculars of the Augmented Reality iPhone App. Kids can then search for the animals around their rooms trying to  catch and release all the virtual animals from the book. I think this is a great example of how education and technology can intersect to provide kids both a fun and interactive experience. I’m going to get my little nephew Hudson playing this next year once he’s old enough.


ToyToyota – Backseat driver app brings kids into driving experience

Great little piece of app innovation from ToyToyota, an innovation division within Toyota which is about connecting kids and parents in the driving experience. I love the Backseat driver app. After spending the better half of my childhood whingeing to may parents with the all too familiar statement ‘Are we there yet?’. This is a great piece of entertainment and utility to integrate the child into the driving experience, all in real time. Like the best apps, it’s super simple, and is has both a high entertainment value and utility value for both the kid and parent.

Smarties 8 Colours of Fun – a collaboration between kids and artists

Smarties have really cracked how to do progressive ideas which engage both kids and adults. The  8 Colours of Fun idea is a collaboration between 8 kids and 8 artists, using the 8 Smarties colours as inspiration for creativity.

I always talk about a key part of Generation C as being their need for ‘collaboration’ and ‘creativity’ – well the team at Smarties have nailed both these dimensions of todays kids. It’s equally relevant for teens.

The 8 episodes are  based around 8 little collaraborative projects. Project Blue, Project Orange, Project Purple, Project Pink , Project Yellow, Project Brown, Project Red.

It’s a simple yet highly engaging content driven idea. Well done Nestle, JWT and TCO for pulling off a cool idea and reminding me why I love Smarties. It’s executed well across a branded youtube channel and website and they were smart to deliver all the content at once rather than drip feed it – which apparently was a key learning the guys at TCO came across when distributing content online.

Project Blue is my favourite – this kid is a classic.

Aussie kids go to World Cup 2010 as Player Escorts thanks to Macca’s

This is the TVC from the little Player Escort program we recently created for Macca’s. Basically 11 Aussie kids around Australia were selected for being ‘good sports’. Their prize, a trip to South Africa to walk on the pitch with the Socceroos for their 2nd match against Ghana as official Player Escorts (you know, those cute kids who hold the players hands as the go onto the field).

As part of the entry mechanic to select the winning kid, theys had to create a comic stickerbook  telling a story of how they were a ‘good sport. They had to create their avatar and put together a simple story.

Stickerbook competition

The campaign’s gone gangbusters, we got over 1200 great entries from kids all over Australia and loads of press coverage.

Here’s a few of the winning stickerbook entries the kids created online..remember these kids were aged 4-8.

Sebastians stickerbook entry

Aidan's winning stickerbook entry

We had a great media integration with Channel 9 as one of the competition winners, Harry got to be a junior reporter on the Today program and interview Graham Arnold before the Socceroos left for Germany in late May. Harry’s interview here.

Here are some pics of the kids leaving Sydney Airport this morning en route to Jo’burg.

Aussie player escorts getting ready to leave Sydney for South Africa