We’re well into the era where brands are playing the role of cultural curators. To manage all the info overload and noise, it’s great to see brands like Mulberry in the UK curating cultural content in a way that’s as equally beautiful as it is useful. Inspired by and created to support the UK government’s GREAT Britain campaign, it’s an amazing curation of what makes GB Brilliant. Check out Brilliant Britain, a great example of a brand playing a bigger cultural role in society that’s both meaningful and highly engaging. Well done.