Christchurch Reimagined campaign – ‘Bob Thinks Big’ #chch

Really proud to see the launch of our Christchurch Reimagined campaign to get Australians travelling back to Christchurch, NZ, post Earthquake

Check out the 3 episodes of Mayor Bob Parker making a shout out to his Aussie cousins.

 

Nice to see Channel 7 news in Australia pick up the story as well.

This is supported by our ‘Discovery Stream’, click here to check it out.  In a bid to get them back to the city, Christchurch needed to replace the images of devastation, with images of the beautiful, ever-evolving city that it now is. The Discovery Stream provides Christchurch with an ongoing digital platform that crowd-sources and broadcasts the city’s tourism experience in real-time. Using #ChCh tagged uploads from Twitter, Instagram and Facebook, it provides potential tourists with a window into the city.

 

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