Change the rules, not the game: principles for #participationbranding..Spikes Asia 2012

Change the rules, not the game: principles for participation branding

Excited to be presenting at Spikes Asia 2012 in Singapore in a few weeks on ‘Participation branding’ and the principles we see at Iris Worldwide that drive brands forward in the social economy. I’ll be running a forum with my Regional Strategy Director colleague Paul Gage (@gagey501) from our Singapore Office and two of our awesome regional clients Amit Dasgupta from Adidas and Andre Khoo from Heineken – both whom are doing some great work in the participation space. If you’re in Singapore, come along and check it out, guaranteed to be interesting 🙂

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