Adidas Olympics All 2012 red shoe customisation @irisworldwide

Really proud of our Iris London team for this idea for Adidas’ sponsorship of the 2012 London Olympics.

Giving Olympic fans the opportunity to create their own 1 of a kind Adidas Olympic kicks. You pick the moment, we customise, you win the shoes. Together with the world’s best customizers, we’re turning your most ‘all in’ moments of each day into one unique pair of 2012 footwear. We’re using actual elements from the games to create these incredible pieces of sporting history and make them truly all 2012. All the passion, all fun, all the records, and all the celebrations. All in a pair of red high performance shoes.

Tell us your Olympic moment  here



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