I had the pleasure and privilidge of helping give birth to this idea whilst at my previous job at Mark, Sydney. We decided it would be an awesome idea to put together two of the most imaginative and creative companies in the world – Google and Lego – and bring Chrome users and Lego enthusiasts an awesome experience.
Introducing BUILD essentially bringing a 3D Lego world to the web browser it lets you build 3D Lego creations and place them on Google maps in Australia and New Zealand. After only a day of launch there are already thousands of ‘plots’ being taken up by builders, so here’s hoping this scales globally. A fantastic team effort by Hamish, Chris, Amy, Rebecca, Josh at Mark and the awesome clients at Google – Locky, Lucinda, Tom for believing in this great idea. I think Lego enthusiasts the world over are gonna be having some fun. Check out #buildwithchrome to see people’s creations