Lynx Anarchy does world’s 1st invisible ad

Cool little activation by Lynx here in Australia – done by the boys at SOAP. Don’t know about the reach and contagiousness of the idea, but certainly an innovative digital experience that is very ‘on brand’ for Lynx and does a nice job of appealing to both sexes for a change. Certainly a fair few hipsters rocking the streets of Paddington and not sure if they’re the real target audience for Lynx – think 18-21yr old boys – but it’s cool. Well done.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s