adidas supersounds: music meets rugby

Just in time for todays 2012 Super Rugby kicks off, we’ve just launched our latest campaign for Adidas’ sponsorship of the five Kiwi franchises.

In 2012, Super Rugby in New Zealand is ALL SUPERCHARGED.

We’re launching a nice little idea called SUPERSOUNDS to kick things off (pardon the pun :)

It’s based on the insight that music plays a big role in getting the players supercharged for their games.

Ever wondered what some of rugby’s best players listen to on their playlist to get themselves supercharged before a game?

Well, we found out. Over  5 weeks, we’re bringing Israel Dagg (Crusaders), Ali Williams (Blues), Jimmy Cowan (Highlanders), Victor Vito (Hurricanes), Richard Kahui (Chiefs) pregame playlists to life.

If you’re in NZ you can download the tracks for free, otherwise you can just stream them live.

Check out the site here

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