Lynx gets cheeky with “Know your game” rugby hijacking

Brilliant piece of content from Soap creative for Lynx Australia. They’ve brilliantly hijacked the rugby hysteria happening for the Rugby World Cup and produced a cheeky ‘rules of the game’ video featuring a bevvy of beauties. They’re definitely not an official sponsor but they’ve created a viral sensation, racking up  880k views on youtube in a week. Well done Lynx and Soap. On the flip side, a social media fail has been Mastercards ‘Ask Buck’ campaign – it’s boring, been done before and lacks any follow factor.

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