Yay, finally an urban sports app that’s not from Nike or Adidas. Well done New Balance for the urban dash app/idea to promote the new NYC flagship store. Chase virtual batons around NYC but the cool part is that people can steal your baton if they get close to you, adding an extrsa layer of gameplay, sociability to the idea. Tres cool. And Ii love the fact the prize is a GOLD baton worth $20k, very appropos given the economic climate right now.