ToyToyota – Backseat driver app brings kids into driving experience

Great little piece of app innovation from ToyToyota, an innovation division within Toyota which is about connecting kids and parents in the driving experience. I love the Backseat driver app. After spending the better half of my childhood whingeing to may parents with the all too familiar statement ‘Are we there yet?’. This is a great piece of entertainment and utility to integrate the child into the driving experience, all in real time. Like the best apps, it’s super simple, and is has both a high entertainment value and utility value for both the kid and parent.

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