Great little piece of app innovation from ToyToyota, an innovation division within Toyota which is about connecting kids and parents in the driving experience. I love the Backseat driver app. After spending the better half of my childhood whingeing to may parents with the all too familiar statement ‘Are we there yet?’. This is a great piece of entertainment and utility to integrate the child into the driving experience, all in real time. Like the best apps, it’s super simple, and is has both a high entertainment value and utility value for both the kid and parent.