Red Bull Streetart View with Google

An amazing collaboration earlier this year between Google and Red Bull to create the world’s larget street art collection via crowdsourcing. I love this idea not only because it’s an amazing collaboration between two great brands, but because it’s about ‘doing’ something for a community of street artists. It’s another great example of the power of technology and the crowds influence to create cultural influence. It recently won a Cannes Lions in the community/applications category. Well done guys.

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