If 2009 was the year of the ‘project’ in social media then 2010 and most of 2011 has been about ‘experiments’. We’ve had the amazing Google Chrome speed experiments an now we’re seeing other cool product related experiments which play with technology. This idea is super cool, super simple and really does turn the product into the message, literally. It is band on the brands purpose of inspiring the creative generation and giving them content and experiences to engage with. Another great example of Converse creating culture, I just wished it wasn’t an ‘experiment’ so to speak.