Social shopping via Diesel ‘like’ instore integration

Diesel is bringing Facebook’s ‘Like’ button into its retail environment so that customers can ‘like’ any item they see on the shelves. All they need to do is go into the store, scan the QR code displayed next to the item with their smartphone, and be taken directly to a product page where they can ‘like’ the item. The item, and the fact they are shopping at Diesel, is automatically displayed on their Facebook wall. Simple example of how digital social shopping is being integrated into the retail experience.

One thought on “Social shopping via Diesel ‘like’ instore integration

  1. Pingback: Social shopping via Diesel ‘like’ instore integration | Jowan Dijkhuis

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