Absolutely love this initiative by Footlocker, a great example of community collaboration. They’ve created sneakerpedia, a social wiki where there sneaker freak fans submit pics of their fav kicks to create & build the Sneakerpedia community. It’s built around a genuine youth culture passion point, offers simple utility and will drive strong engagement with the Footlocker brand. Just goes to show, that brands need to act as facilitatators and let their fans share their passion for the products they sell. Well done Footlocker.