What friends will do for a free Coke

Coca Cola have taken their interactive vending machine idea to a new level, quite literally. Building on the brands strategy of turning their most famous touchpoint, a vending machine into an interactive and social content producer, they’ve created the Friendship Machine. Cute little idea to show what friends will do to get a free Coke.

Another example of how a simple social idea can surprise and delight, which for Coke, is a key part of their brand strategy.

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One thought on “What friends will do for a free Coke

  1. Hats off to them, they’re really on a roll with their social experiences. Looking forward to the next one from them, and surely that’s brand endorsement enough.

    Hmm… I’m thirsty.

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