13 Social Media principles to drive engagement

I’m in the process of writing a presentation on ‘Social Strategy’ to train our Malaysian office and as part of the presentation I wanted to cover some basic social media marketing principles brands should think about before developing their social media strategy. This list by no means covers everything and I’m sure there are things I’ve missed, but it will hopefully paint a picture of some of the key things I keep in mind when developing social media thoughts:

 PRINCIPLE 1:

It’s about influencing, not controlling

PRINCIPLE 2:
 
Entertain, facilitate or offer functionality
 
PRINCIPLE 3:
 
Be relevant! (Don’t assume your advertising will work in the social space)
 
PRINCIPLE 4:
 
Create content that they can participate in, play with or produce themselves and pass on. Try to design ideas with a social interface.
 
PRINCIPLE 5:
 
Focus on creators / critics : they are responsible for the biggest ripples
 

PRINCIPLE 6:
 
Make everything easily shareable
 
PRINCIPLE 7
 
Install community managers who understand brand values and voice
 
PRINCIPLE 8:
 
Act fast, don’t leave people hanging
 
PRINCIPLE 9:
 
Provide facts and benefits at the moments that count (timing)
 
PRINCIPLE 10:
 
Social media needs maintenance / care / reactivation – commit to it
 

PRINCIPLE 11:
 
Be genuine, transparency is everything
 
PRINCIPLE 12:
 
Use a warm human tone
 
PRINCIPLE 13:
 
Surprise & Delight
 
 These principles are not linear and are not a step by step social media strategy toolkit, rather principles I think about when thinking in this space. Eager to get feedback.
 

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