A little video put together by Enovate on Chinese youth. Blows you away to think that there are 300m Chinese citizens under the age of 30. These consumers as they have adopted western culture and brands will become one of , if not the most influential group of youth in the world.
An interesting stat I found recently from an Accenture 2010 study into how global youth use technology was:
32% of Chinese youth LOVE writing about themselves and their friends on social networks.
They are the MOST outwardly expressive youth market in the world. Conversely, in India only 11% of Indians agree with this statement, 8% of Australians and 9% of American youth.
They also spend 34hrs a week on communication tools versus the global average of 11hrs.
So we’re seeing a new generation of Chinese youth who are outwardly expressive on social media platforms which will have a huge impact on how brands create relationships with this generation.
Watch this group.