Lynx ‘Angels’ create Augmented Reality stunt

Quite a cool initiative from Lynx in the UK. To promote Lynx Excite antiperspirant they’ve come up with an ‘Angels’ theme and brought it to life via an Augmented reality stunt at Victoria station. People were asked to ‘Look up’ (at the digital billboard)  whereby they interacted with an AR  ‘Angel’ via an interactive billboard.

Very cool use of AR to generate a great simple experience worth talking about.

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