I’ve just got back from 3 weeks skiing in Squaw Valley and Jackson Hole and had an epic time. I am a die hard skiier, I’d never go to the darkside of snowboarding, but I was impressed with ‘The Art of Flight’ trailer. It’s a collaboration between Red Bull Media and Quiksilver. Just another example of how these brands (esp. RB) are amazing media producers and are maintaining their places as cultural leaders in the snowboarding subculture.