Just back from a great few weeks off to recharge the batteries and excited to get stuck into 2011. This year I’m planning to do a whole lot of research into social gaming and the role of brands in this space as well looking into different subculture behaviour here in Australia and also parts of Europe/USA.
As usual, I’m going to report on what I see as the best communications/marketing initiatives from youth brands, especially those in the digital space.
On a workfront, am looking forward to bringing some really innovative ideas to the market for Telstra and also McDonald’s here in Australia. Am mid way through planning some interesting initiatives, so lookforward to sharing those with you and seeing what you all think shortly.