Came across this cool video by Brazilian research agency Box 1824 on Millenials/Gen Y. It’s a 9minute long mood video which talks through how youth culture has evolved from Baby Boomers being ‘liberated youth’, Gen X’ers being ‘competitive youth’ to Gen Y being ‘global youth’.
It was great to see the video cover several key topics i’ve been talking about for a while.
See my post here on ‘I share therefore I am‘ which talks to the point of youth today having to choose the right filters to organise all the content in their world.
Gen Y are the CHANGE generation and are empowered by their collective conscience to make a difference.
The other major point was around Gen Y living PLURAL lives and the fact it’s cool to be multidimensional. I’ve spoken about this theme alot in my posts on Gen C being CHAMELEONS and their splintered personas driving their self expression.
Well done to the guys at Box 1824 for creating a great mood video.