Social content via collaboration: BK: King of the road giveaway

Burger King USA have teamed up with Microsoft to create a 28day national giveaway of the Xbox Kinect..all delivered by the King himself.

The King is embarking on a month long journey to giveaway  3,000 Microsoft Kinect packs through everything from scavenger hunts in NYC to straight up giveaways to people who buy burgers in random towns, every 15 minutes.

The idea is super social, with the dudes from Crispin developing content non stop for the month to be uploaded to  YouTube, blog posts on Tumblr, a variety of tweets, foursquare check-ins, Facebook updates, Flickr photos.

Pretty cool idea from the boys at Crispin who continue to lead the way when it comes to the creation of social content via experiences.

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