Nokia Push Burton – a collaboration to make Nokia cool again

Yes I’ve said it. If Nokia nails the Nokia Push Burton project, they will officially be cool again.

I absolutely love this idea.

Nokia are collaborating with snowboard brand Burton to help redefine snowboarding forever. This is a perfect example of a technology brand providing real utility and doing it in a culturally interesting way.

Nokia by itself has never really been cool, lets be honest. But when they collaborate with a brand like Burton and provide the tech genius to ‘turn the world’s mountains into playgrounds’ then they really elevate in status & get instant cred.

Nokia’s “Push” technology was originally mashed with skateboards, but now they’re mixing gaming & reality with the data that you generate boarding any mountain in the world.

The bigger your tricks, the faster you go, the crazier the turns, the more points you score. And it’s all connected through your board and synced with your social life in real time, while logging your entire mountain experience online.

This is the first idea from Nokia in while that has got me really excited. Well done guys.


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