Messi surprises youth at Brick Lane – giving away 50 F50 boots

Nice little stunt from Adidas. Lionel Messi arrives at Brick Lane in London’s East end and gives away 50 pairs of F50 boots to the first 50 peeps who bring their old boots. A fair trade.

Not groundbreaking by any means but a nice gesture from Adidas and the brand getting closer to the fans.

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