Effies Gold & Bronze for McHappy Day campaign


Last night was a big night for me, I picked up a Gold and Bronze Effie for the McHappy Day 2009 campaign for Ronald McDonald House Charities (RMHC).

Very proud of the effort from the DDB team and phd creative, big shout out to Caroline Ghatt who I worked with on this project. Really great honour to showcase work that really works. Lots of serioulsy ill kids and their families benefited as we raised just on $2.5m in a tough economic context.


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