I was lucky enough to work on Axe/Lynx at BBH New York in 2006 and 2007,so I love seeing where the brand is being taken to creatively. Look, it’s no ‘I’m on a horse’, but I like the ‘Wingman Academy’. It’s off a mating game truth around the ‘wingman’ and its brought to life in typical irreverent Lynx fashion. Reminds me of Gamekillers a fair bit. Wingman Academy is a series of webisodes running on the Lynx UK Facebook fan page. Bit of fun.