Samedi Says Case study

Back in late ’08 I had the pleasure of working with Guy Rooke on a campaign to launch the niche energy drink, Samedi, here in Australia. I’m really proud of this idea as it really did push the boundaries and we brought to life the strategy of ‘supernatural energy’ in non traditional way. We embarked on a journey to create the world’s 1st campaign by a supernatural spirit, Baron Samedi. Enjoy.

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