As part of Diesel’s global Be Stupid campaign, they’ve come up with quite a cool little experiential event called Facepark, a live event where thousands turned up to create an analog version of Facebook, simulating pretty much everything you can do on Facebook in a physical format, starting with every guest receiving a profile cut-out on arrival that would become your analog wall for the day.
A cool quirky event that is semi social and a bit of fun for the brand. A mini movement against digital. I like how the brand is poking fun at popular culture and being playful, in this instance, Gen C’s obsession with a digital life. A very different approach to Levi’s super sious ‘Go Forth’ campaign which i equally admire.