This is the article which ran in The Age on the 26th June 2010
BABY boomers are better online networkers than their Generation X counterparts, a poll of Australian MySpace users has revealed.
Often thought to be flailing in a world of 21st-century networking, Baby Boomers, aged 46 to 64, boast more online friends than the average Gen X (31 to 45), the survey of about 1½ million people revealed.
The results were formulated using self-expressed data taken from the MySpace accounts of users across the country. But it comes as no surprise to youth strategist Dan Pankraz, who says it reflects a broader cultural trend that he terms ”the rise and rise of Generation C or The Connected Collective”.
// ”Unlike Gen Y (14 to 30) or Gen X, Generation C are not an age cohort but a collective mindset of digital natives,” Mr Pankraz said in a statement.
”Gen C-ers of all ages, whether they are 14 or 41, share a need for social expression, and social media has turbo-charged their ability to express themselves in real time.”