Got the great news that my paper for McHappy Day 2009 has been named as a finalist in the Australian 2010 Effie Awards.
It’s a finalist in Government/Social Causes as well as Small Budget categories. Some of the other finalists are solid but I’m hoping we can snatch a bit of metal at the event in late August. Special thanks to the legendary Caroline Ghatt from phdcreative who wrote the paper with me. Big word to the other planners here at DDB Sydney, we got 6 finalists out of 7 entries which I think is the most out of any agency in Australia.
Here’s the TVC which launched our 2009 McHappy Day work.